Wayne Berry

is a best selling author and Australia's own TOP GUN Sales Coach. He is an in-demand speaker on sales, negotiating and sales management. www.topgunba.com.au

 Articles by this Author

In this article Wayne Berry, author of "How To Negotiate The Best Deal Every Time" and Australia's top sales trainer shares some of the biggest mistakes he sees occurring in negotiation in the hope that you will learn from them.

 

Read the full article so you won't make these fatal negotiating mistakes!


Negotiating is a term often associated with high level board room meetings and political and international wrangling, but the truth is we all have opportunities to negotiate every day.

 

Once we recognise this, we are set to save cash every time we buy.

 

The fact is everything is negotiable.  Everything!  The problem is that in our culture, most Australian’s are “conditioned” to believe that either most things are not negotiable or that it’s not “nice” to negotiate.


From time to time we all go off the rails. We do something stupid, we say something we shouldn't have said - the question is how do we bounce back from something like that?  Over the years I have had more than my share of failures as well as successes and one of major things I have learned is that...