The statistics say it all –80% of Australians who invest in property never make it past their first investment. This is in spite of the fact that one property will never make you rich…it will never even make for a comfortable retirement when you consider that this stage of your life could represent around twenty to thirty years.

So why do so many investors never make it beyond that initial property?

Quite simply, many of them make the mistake of buying with their heart rather than their head. They abandon the research required to purchase a property that has the capacity to generate strong long term capital growth, in favour of a very short term view. However, to create a wealth building property portfolio you must take a long term perspective, plan to succeed and keep the big picture in mind.

Buying property without first understanding certain key elements of investing is like starting a journey to a new destination without a roadmap. Property investment should always be approached with a sound strategy in place even before you start looking for the best buy.

Let’s consider the key elements of property investing that you need to know inside and out and the type of investment strategy you should implement in order to ensure success.

1. Why are you investing? Many people like the idea of investing in property to make money, but this really isn’t a good enough reason to go out there and do it. You need to consider your long term goals; do you want to secure your retirement income? Leave a legacy for your children? Have the funds to enjoy a certain lifestyle? Once you determine what your long term goals are, it is then time to think about how property investment can help you to reach them.

You need to create a timeline for your goals and review your progress on a regular basis to make sure you are on the right track.

2. Buying right. At Metropole, we always aim to secure property for clients below its intrinsic value. Many novice and even experienced investors feel they have nabbed a bargain when they negotiate a vendor down by $20,000 off the advertised sale price. But do they really know the true value of the property? Only extensive research and a sound knowledge of the area, as well as the type of property you’re buying ensures you will buy right. Sure, a $20,000 discount might seem like a great outcome, but what if the true value of the property is actually $40,000 less than the asking price?  

3. The importance of capital growth. The basis of a good investment strategy is to build a portfolio of properties that will generate good long term capital growth above and beyond all else. This is because as your property grows in value, you can then leverage into more property by using that growing equity. In other words, you can build your portfolio much quicker and add more and more properties over the years.

4. Can you add value? If you can buy an investment that will allow you to “manufacture” capital growth instantly – by buying right and buying something that needs a bit of a facelift – it’s an added bonus and can even mean you can build your portfolio faster.

Being able to see the potential in a tired 1970’s apartment where others only see bland and boring can give you the winning edge in two ways; firstly you can potentially secure the property below its intrinsic value and secondly, with a coat of paint, an update of the kitchen and bathroom and perhaps some new floor and window coverings, you can not only increase the value, but also the rental income. The key is to avoid money pits that require a lot of structural repairs, as it’s the cosmetic work that adds value, rather than things you can’t see, such as re-wiring and re-plumbing.     
 
5. Your financial capacity. Do you have enough cashflow and/or equity to invest in the right type of property? It’s no good buying something you can afford if it’s in an area that won’t make for a good long term investment and generate that critical capital growth. You might think you can only afford to buy in a regional town or outer suburb, but these types of locations are less favourable for property investing than inner city suburbs because they often lack the more desirable amenity, employment prospects and popularity with tenants that are found in inner city areas.

So you need to make sure you have the funds to match your ambitions. A good mortgage broker who understands property investing can be your greatest ally. They can assess your borrowing capacity and help you to establish a lending strategy that will enable you to build your portfolio with the right type of loan structure in place. This is important because structuring your borrowing properly in the first instance can save you a lot of money in the long run.

6. Structure to save. Not only do you need to have the best financial structure in place to meet your property investment goals, you also need to understand how to structure your portfolio to get the most from it. This is where advice from a good accountant who is experienced in property investment can be invaluable. There are numerous structures in which you can purchase and hold property, but you should always seek legal and financial advice to make sure the structure you use is appropriate for what you want to achieve.

I have seen many investors just go and buy a property in their own name, when they could have saved thousands and enjoyed a variety of tax benefits from using a Trust structure or purchasing in the correct name, etc. It is critical to structure your portfolio correctly from the start as changing structures half way can be a costly exercise.

7. Ask for help. All successful investors and business leaders know that they can’t do it alone. They understand the importance of seeking advice from properly qualified professionals and delegating. Ticking all of the above boxes on your own can be a daunting prospect, but if you engage a buyer’s agent to find you the best property for your circumstances, a mortgage broker to organise your finance, an accountant to structure you portfolio and a property manager to tenant your investment and look after it, you will enjoy the journey more and get the most out of your portfolio.

Including all of these elements in your property investment strategy will greatly increase your chance of success, as well as the prospect of becoming one of the few investors who make it beyond the “one house hump”.

Property investment should be part of a long term strategy which makes it a more predictable venture and removes the emotion that can lead to poor buying decisions. You’re more likely to become wealthy by things you say no to, rather then the things you say yes to and having a strategy will make it easier to make those crucial decisions.

At Metropole our core property investment strategy is to always buy for capital growth, driven by the scarcity of an asset as well as its value add potential.

We recognise that we are not paid to speculate with our clients’ wealth; rather it is our job to invest for value; the difference being that speculative investment decisions are often based on expectations and forecasts rather than facts.  When formulating a strategy our aim is to outperform median growth by 2% per annum.

We have been able to do this easily in the past because when you think about it, the “median price increase” includes all properties from the good to the very bad! By choosing the right state to invest in, then the right suburb, then honing down to the right property in the right locality at a fair price; outperforming the averages is very achievable.

If you would like more information on what’s happening in our property markets right now or to find out how much you can borrow, please join us at a free property briefing in Melbourne, Sydney or Brisbane or in our associates offices in Perth. Click here for more information or to reserve your place now. 

George Kafantaris is a Director of Metropole & been twice awarded as Australia's Leading Buyers Agent. Being an avid property investor with a background as an accountant gives George the depth of knowledge to provide readers with unique insights into property investing. Go to www.metropole.com.au