In this article I will look at one of the main reasons many people go through life working so hard and not getting anywhere, and be warned - the idea may be contradictory to what you have been told in the past.

Let's consider the following statement:

An average person does 100 things only one time; a master does only one thing 100 times.

At Investors Direct, we have over 7,000 investors and developers on our database, so I believe we have a sizeable sample to talk about whether the above statement is true or not.

What I have found is that the most successful clients normally do the same thing over and over again, and they do it better every time as they have formulated some kind of efficient system to achieve better results. This not only shows up in their investment portfolio, but also in their professional life and business as well.

Whereas the less successful investors are always looking for different things or better things to do before they even build up a system and get good at what they started, so everything they do remains average.

We all know that being consistently average in anything these days doesn't get us very far financially. Some people may blame their industry, boss, colleagues, etc for their lack of financial success, but the fact is there are hugely successful people in any industry or any profession.

In my observation, all the people who have accumulated great wealth give 100% commitment to one area first, and they stick to it for as long as it takes to get them to at least the top 10% in whatever they're doing. They don't run around doing 100 things at the same time in the hope that one of them will work out one day.

Most wealthy people know how to build the momentum in whatever they're doing to generate wealth, they don't get distracted easily as they know that you don't become wealthy by being just OK in many areas. The truth is you can only become wealthy by being one of the best in one specific area first.

If you think you can do two things exceptionally well and make a fortune from them both at the same time, consider this question: can you beat Lleyton Hewitt at tennis or Tiger Woods at golf?

The answer is obviously NO otherwise you wouldn't be reading this article. Let's say Lleyton and Tiger decided to diversify into each other's game, dropping their individual ability by 50% in their own profession, can you imagine what kind of money they will be making?

You and I are obviously not making the same money these guys are making right now. So if they didn't have the chance to try to be good at two things at once in the hope that one of them would work out alright, what chance do you and I have?

I know the following statement may sound controversial to some of you, it's only my opinion and you don't have to believe a word I say…prove it to yourself. If it's good, use it, if it's not, throw it away.

Diversification before we accumulate real wealth is a fear based strategy. People diversify their money or energy hoping that when the worst happens they can still hang on to something. The problem is hanging on to a percentage of nothing gives you nothing.

90% of people don't become wealthy because fear runs their lives; diversification is music to their ears. How often do we let our fear of loss stop us from getting what we truly desire?

Diversification can appear in a few different forms;

• For employees - they are working for someone and doing the minimum just to keep their job, whilst putting the rest of their energy into preparing for their next job or their own business opportunity;
  
  The interesting thing is almost every employer can see right through that, and employees with a diversification mindset will carry this habit from one job to another. If they do have their own business one day, they will be working on this business and preparing themselves for the next business – our habits run our lives.
  
  The only employees who can be successful in any job or future business opportunities, are the ones who devote 100% to their current job, and work like it's their own business;
  
  I have been asked many times by my clients how they can have their own business one day or become a partner of a successful business. Almost every successful employer will tell you this: devote 100% of your time and energy to your current employer like the business is yours, this is because if you can't do it for others, you won't be able to do it for yourself either;
  
  If you're currently an employee, do you know that very few employers will ever tell the truth like I did here? This is because if every employee knows this secret, there will be too many employers and not enough employees!

• For employers - they get bored with what they do and start to look for other business opportunities, or they get greedy and think they can take easy money from somewhere else. For example, many accountants want to get into finance, insurance or property development, thinking that the grass is greener on the other side. If someone can't make serious money from their core business, why would they be able to do so from another business? If they have already worked out how to make good money from their core business, they should spend their energy duplicating that instead of building something new from scratch.
  
  GE, arguably the most successful business in the last few decades, has a rule that if one of the business units doesn't make it to the top two in their industry, it will either be sold or shut down.
• For investors - before they make any serious money, they start to diversify into shares, property, bonds, gold, etc, hoping people who invest on their behalf can do better than they can for themselves.
  
  You don't have to like what I say here, but how's it sound so far?

  You are the only person who cares about your money…if you don't care, no one else does. Some investors would ask; if diversification before we accumulate serious wealth from one area of investment is no good, then why are we told to diversify?
  
  The answer is to this is really dependant on who told you this and what you want for yourself - you know what I mean.

• For our target market - aspiring property investors and developers will try buy and hold, renovation, positive cash flow, wraps, small redevelopment, house and land packages, land development, syndication, strata title single title buildings, commercials, retails, offices, industrial properties, property trading, etc.
  
  Most people will try some of these strategies once, then complain that there's not enough money in it. How often do we get it right the first time? Until you develop a system of some kind and make the whole process as efficient as possible, your portfolio is not going to be impressive.

To read page 2 please click here

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